Email Marketing for Artists: How often should you be contacting your patrons?
Jules, Rachel, and Stephanie discuss how often you should be contacting your patrons - what is the proper number of emails to introduce your product, yourself, etc.
Ideas
- Segment your email list and send the information the audience requested.
- Document your email sequence (Stephanie uses Canva)
- Marketing experts say it takes 7-12 touches to make a sale.
- Save the emails that make you want to click as reference emails in the future.
- Check your email 1 - 2 times a day.
- Have a customer appreciation week/month. - Check out Jules Advent Calendar (available for the month of December 2021)
What is your opinion on how many emails are too much? Email us at [email protected]
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Resources Mentioned
Advent Calendar on Jules McCullough's website - get freebies and gifts from Jules.
Mailchimp - an email provider that Rachel uses
Holiday Planning Guide Email Swipe Files
Our Websites and Shops
Stephanie: https://www.stephanieweaverartist.com/
https://www.etsy.com/shop/artfurpaws
Julie: https://www.juliemstudios.com/
https://www.etsy.com/shop/peacockblueart
Rachel: https://bubblybibbly.com/
https://www.etsy.com/shop/BBStudioShop
https://www.etsy.com/shop/mothersrecipes
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